Fresh n' Frugal Comes to Dahlonega

Some say that the male of the D&B duo is a penny-pincher, aka 'frugal,' when he shops. So, you can imagine his excitement when he heard that a frugal-oriented grocery was opening in downtown Dahlonega.

Off we went today to check out the bargains at the grand opening of  Dahlonega's newest grocery store - Fresh n' Frugal.

Oh did Mr. B find the bargains...fresh tomatoes for 28 cents a pound and Campbell's soup for 68 cents a can. "Why the prices here are better here than Walmart," said Mr. B, a true Walmart aficionado, as he loaded granola bars into his cart. Watch out Walmart. You've got some competition in Dahlonega and Beyond!

Fresh n Frugal Lives Up to Its Name

The concept of Fresh n Frugal is to offer products at cost or below plus 10%. The store is able to maintain low prices because of a low advertising budget. Instead of mailing out flyers, Fresh n' Frugal takes  advantage of social media and the web, advertising their specials and weekly ads on  Facebook or on their web site.

The store, itself, is fresh looking, brightly lit and filled with the store's signature green color. Another plus is a staff that is exceptionally polite...smiles seemed to be everywhere....which is a nice-to-see when you're spending money.

The new Dahlonega grocery store is the first Fresh n' Frugal store - not just in Georgia - but anywhere. If the bargain hunting enthusiasm we saw is any indication of success and if the store can maintain its deep discounted prices, then it won't be long before Fresh n' Frugal opens other locations.

Fresh n' Frugal is located at 406 E. Main St., Dahlonega, Ga.