Tuesday, March 5, 2013

It's Kidney Cancer Month

March is Kidney Cancer Month. How odd it is that every major cancer seems to have its own month. But in this world of medical marketing and fundraising, a cancer month is somehow logical (or is that illogical, not sure which.)

Orange is the color for kidney cancer. But you won't find a lot of orange 'I survived kidney cancer' t-shirts, coffee mugs or head wraps in stores like you do pink cancer survivor attire. Kidney cancer marketing, fortunately, isn't that prevalent because the disease doesn't strike the huge numbers that breast cancer or other major cancers do.

Are you wearing your orange?
Yet, kidney cancer is on the top ten list of cancers, and this year, 65,150 people - 40,430 men and 24,720 - will be diagnosed with kidney cancer, and another 13,000+ will die from kidney cancer. (Statistics from the American Cancer Society)

I'm a kidney cancer survivor. It's been almost four years since my diagnosis and 18 months since my last surgery. Proudly, I am cancer free. Think I will celebrate my kidney cancer month but shopping at Zazzle.com and buying a kidney cancer shirt or button. Those folks at Zazzle sure do know how to market. They have a shirt for every cause and every cancer.

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